Introducing Eostre - simultaneously organic and graphic, with a cohesive and intertwined connection amongst the illustration and the hero typeface. The flowing illustrative linework provides a sense of motion, progression, and also possess a subtle sympathy to Maori pattern works, a core requirement of the project brief.

The Eostre brand encompasses three core elements - the illustrated monogram, the hero typeface brand name, or a combination of all three working together, harmoniously linked, and allowing for vast applications on print and digital collateral.

The colourways were created to embody a sense of depth, mystique, and luxury, emoting a serene and evocative brand story, depicted in deep teals, aubergines, and smokey blue hues.

Matt Calder