An innovative disruptor to the competitive market of leather goods, William Ford demanded a brand identity that reflected their craft and resonated with their audience. Our solution was a structured, masculine hero wordmark that demands attention.
The client product line is refined yet fuss free, with a sincere focus on quality, craftsmanship and materials. The brand identity reflects these values with its refined, uncluttered and unmistakeable strength.
Supporting the newly formed identity was the sensitive Illustration of the Whippet, sustainable packaging, and restrained yet beautifully crafted print assets.