A+M explored a design narrative of refined simplicity, allowing a considered, identifiable and confident brand voice.

Utilising a pure, confident and somewhat classical typeface, we created a brand wordmark that has both modernity and elegance. The predominately monochromatic colourways have strength, presence and a timeless quality. The brand is aware of its abilities and quietly executes this through its design language.

The revolutionised branding allows the client to further diversify their offering and scope under a harmonious and effortless identity.

Matt Calder