Everyday Eatery


Launching in Irvine, Orange County, California is our creation of the sophisticated, yet relaxed and playful, Everyday Eatery brand identity. Showcasing a restrained minimalist aesthetic with a flexibility that allows the client to implement the brand in varying formats.

A contemporary sans serif type is employed alongside muted colourways in pastel tones, ensuring the identity compliments and enhances the space in which it sits (think white marble, pastel furnishings and lots of greenery). The design of Everyday Eatery is a timeless creation that marks a new era for the residents of Irvine.

Matt Calder