Art of Floral


The Art of Floral brand identity showcases a delicate yet assertive typeface, paired with a striking logomark that allows significant usage across supporting assets.

The bespoke typeface with its softened elements and structured appearance has the ability to stand alone, when paired with the logomark, the brand identity is unique and tailored, assertive and confident, allowing recognition and an identifiable brand within the client’s marketplace.

The supporting assets, both print and digital, may be varied and interchangeable with the use of the logomark and diverse colourways, changing and evolving, creating intrigue and recognition. We believe that this allows the identity to remain future focused.

Matt Calder