Martinborough Jelly Company


The client brief for Martinborough Jelly Company was for a delicate, refined brand and packaging design that complimented and enhanced the artisanal Pinot Noir jelly.

A+M illustrated the vine leaves of the grape plant, focusing on a hand hewn sketch aesthetic - reflective of the small batch and hand crafted nature of the product. Type was explored and developed with particular attention paid to composition and balance.

Overall the design, colourways, illustration, and typeface work in harmony to balance a timeless and almost classical work that will allow diversity for the client as the brand evolves.

Matt Calder