Rj Family Honey


RJ Family Honey is a small, boutique producer of honey. Based in the Wairarapa, their honey is all farmed, bottled, and sold locally. From farmers markets to online. The new brand identity needed to reflect this paddock to plate philosophy and their desire for a sustainable approach to production.

The custom illustration of the honey bee landing softly on the R of the RJ stylised graphic creates a delicate yet assured logomark for the client. Recycled packaging stock, reusable glass and minimal handling make RJ Family Honey a truly unique, eco friendly and sustainable offering. 

Brand identity, packaging design, illustration, digital and print collateral all intertwine harmoniously to create a considered and responsible identity. 

Matt Calder