Samantha Donaldson


Working with the incredibly talented Samantha Donaldson, A+M created an all new crafted brand identity which utilised our custom illustrated peony and a soft and delicate typeface. 

The lowercase typeface serves to aid the delicate and refined nature of the client's photography works, enhancing the subtle illustration to give a sense of calm and serenity. The monotone colour palette was specified in order to compliment all imagery; colour, black and white, moving, still. 

Brand identity, print works and digital works including the client's beautiful website, all weave together beautifully and relate to the client and her incredible eye. 

Matt Calder