Leescience required a complete rethink of the existing branding which conveyed a tired and outdated identity, with little relevance to the product and the client. 

We created custom illustrations of the various plants and herbs which are found in the product, pairing these with an elegant and timeless typeface which far better reflects this incredible offering. 

Shades of gold add a new level of luxury seldom found in natural products, and the use of black and white for mens and women allows both to feel comfortable and confident using the product and taking it on the footie tour with the boys. 

Brand identity, packaging, labelling and print collateral formed the brief for Leescience. 

Matt Calder