The Village Wine Store


The latest edition to the iconic White Swan Hotel is the Village Wine Store. With a full redevelopment of the existing structure, now boasting olive greens, leathers, dark timbers, and floral arrangements, the client needed a sophisticated, mood inspired brand to befit. 

We drew inspiration from days gone by, an olde world charm and elegance. Pairing elegant typeface with a custom designed watermark created from the VWS lettering, and in house designed collateral to match allows the brand a unique and incredibly striking aesthetic. 

Matt Calder