Stitch Boutique


A+M oversaw the brand identity creation for Greytown based STITCH. The brief called for abstract form, utilising a clean and considered typeface created in house. The monochromatic brand lends itself to the varied garments and patterns found throughout the boutique.  

The overall identity allowed for multiple applications on varying mediums, aiding brand diversity and ultimately ensuring a timeless yet edgy aesthetic. 

Matt Calder