Evolve

 
 

Evolve showcases themes of a restrained, artistic, and visually engaging aesthetic. The intertwines two varying styles of illustration and graphics - feminine, flowing form and abstract graphic shape - showcased in warm, chocolate tones to allow for a more ambiguous market, servicing both men and women in the corporate market.

The Evolve brand is diverse and allows for varying applications on a wide range of supporting assets. The illustration and graphics had to capture the audience, and provide consistent yet varying brand awareness and recognition.

 
 
Matt Calder