Mcnaughton Developments required a fresh and innovative approach to their new brand identity. In a market saturated with 'busy' branding, we chose to forge a new path - one that focused on refined, simple yet complex design.
The geometric shapes mimic the minimal property designs the client is known for, each shape taking inspiration from elegant floor plans. The untraditional colour palette of mauve purples and ivory whites serves to create difference.
The project involved an all new brand identity along with print and digital touch points.